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22/07/2026 · STORY BRIEF

Beyond the swipe: Odasiti is redesigning how people first connect

Story summary

For more than a decade, online dating has commonly asked people to make rapid decisions based on photographs and short profile summaries. Odasiti takes a different approach by removing member photos and videos from the experience and giving people ways to explore compatibility before direct communication and physical appearance take centre stage.

Members move through five user-paced Levels: Discover, Exchange, Spark, Reveal and Leap. There is no public scoring competition, no contestant format and no forced relationship clock. Each pair decides whether and when to continue.

The platform is not positioned as an attack on existing dating apps. It is an alternative for adults who want more space for curiosity, shared values and conversation before making decisions based on appearance.

Why this matters now

  • Growing dissatisfaction with transactional and repetitive digital dating experiences
  • Cultural interest in connection before appearance
  • Increased demand for more intentional, privacy-conscious digital interaction
  • A clear consumer question: can dating begin somewhere other than the photograph?

Product facts

  • No member photos or videos displayed
  • Avatars and private profile names
  • Compatibility experiences before direct communication
  • Five user-paced Levels
  • No forced timeline
  • In-person Reveal rather than photo reveal
  • Users remain in control of whether the relationship progresses

Suggested media questions

  • What behaviour is Odasiti trying to change?
  • How does discovery work without photographs?
  • Why use compatibility games?
  • How do the five Levels avoid becoming another rigid dating formula?
  • What happens when one person wants to progress and the other does not?
  • How will Odasiti measure whether members find the experience valuable?

Best-fit outlets

Lifestyle, relationships, youth media, radio, podcasts, women’s media, cultural commentary and feature journalism.

Odasiti is not asking people to ignore attraction. It is giving connection the opportunity to exist before appearance becomes the deciding factor.

Media contact

Odasiti Team
media@odasiti.com

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